Media Planner – Are you passionate about digital marketing and eager to make an impact in a fast-paced, collaborative environment? WWBT/12 On Your Side, part of the award-winning Gray Media Group, is looking for a full-time Media Planner to join our high-performing Sales Team. This is an exciting opportunity to shape campaigns, drive results, and contribute to digital innovation at scale.
Key Responsibilities:
- Develop and execute innovative, data-driven digital marketing strategies across a wide array of platforms, including Paid Search, Social Media, Targeted Display/Video, Streaming TV (OTT), Targeted Email, and Digital Audio.
- Serve as a secondary point of contact for clients—helping to translate their business objectives into successful campaign strategies through ongoing analysis and optimization.
- Partner with sellers to craft dynamic, custom marketing presentations that win business and drive measurable outcomes.
- Oversee the end-to-end execution of campaigns in collaboration with our Digital Coordinator and Sales Team.
- Stay on top of evolving digital trends and proactively identify new opportunities to deliver value to clients.
- Prepare and present campaign performance reports that clearly communicate results, insights, and recommendations for growth.
Qualifications:
- 2+ years of experience in digital media, preferably in a sales or campaign strategy role
- Bachelor’s degree preferred
- Deep knowledge of the digital advertising landscape, including B2B and B2C strategies
- Strong analytical skills and a passion for innovation and continuous improvement
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
If you’re a creative problem-solver with a results-first mindset and a passion for digital marketing, we’d love to hear from you! Motor Vehicle Registration check required. Apply online at https://gray.tv/careers#currentopenings. EOE M/F/H/V.
